Tuesday, February 28, 2017

jewelry was originally worn for what reason


hi. i'm michael seto. in this clip we're goingto talk about how to style and shoot a shorter necklace. we're shooting a necklace for lyndsaycolbis, a jewelry designer in new york. what you want to do when shooting a necklace ismake sure you're presenting the piece of jewelry in a way it's going to actually worn on aperson. very important, that way people who are looking at it on a website or in a catalog,can get a good sense of what it's going to look like on them. so, the key to that is,you're making sure the bottom area is going to hang or drape the way it probably wouldwhen a person is wearing it. you're going to want to style it in that manner. also,with this piece of jewelry in particular, you can see that there are a number of differentpendants on it, so there's more of an area

that you want to focus on with your camerathen just say if there was one pendant or if they were all sort of bunched towards thebottom of the necklace itself. what i like to do is just kind of stretch it out herea little bit and then just, form a little bit of a, almost a heart shape. i think thisreally reflects, you know you've got the persons neck here, the necklace drapes down, it'sfairly symmetrical, you want to make sure all the pieces are oriented correctly. sometimesif the jewelry itself is very complex or the pieces are tough to distinguish, you mightnot be able to get it set up exactly right. so it's important to have a stylist or eventhe designer there to make sure you're showing the jewelry the way it's supposed to be worn.

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